BRORA X TEATUM JONES


digital design, print design, retail design


A fully integrated campaign across all channels to promote Brora’s 2017 Fashion Week collaboration with design duo Teatum Jones, the creative reflected the geometry present in much of the collection, and played on the ‘quirks’ of the team and the work produced.


Deliverables included:

- responsive web pages

- homepage graphics

- email marketing

- PPC advertising

- social media coverage

- retail window displays

- shop POS

- mailable lookbook with envelope

- invitation to press launch party


Photos I took at the launch party were featured in Tatler Bystander here


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responsive web pages built using Zmags software, other digital design included homepage graphics optimised for desktop & mobile, email marketing & PPC advertising

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the geometric graphics also found their way into the window display

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with signage displayed in store

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as well as bespoke swing tags.

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)

the lookbook was mailed in a bespoke envelope, featuring the geometric pattern, and images of dogs on the back.

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)

pages utilised asymmetric layouts

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)

grouping products by colour, 

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)

pattern, 

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)

and of course including dogs...

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Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)
Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)
Brora x Teatum Jones collaboration lookbook
Winter 2017, designed by Casey-Drew (for Brora)
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