Brora Early Spring 2018

[print design, editorial design, typography]

Given the chance to completely refresh the brand image in time for the Spring/Summer 2018 collection, this brochure saw me rewrite the rules for Brora, with an aim to attract a younger audience, and encourage increased, and smarter, shopping.

The brochure increased in size and now includes full fold-out cover. The front opens to show you all of the knitwear colours of the season (thus saving the need for expensive cashmere swatches to be produced), whilst the back acts as a shopping list for customers to make a note of their dream pieces. There is an incentive for this to be used in store, with the customer receiving a free cashmere care set when purchasing from the new collection.

The collections are themed into fashion stories, each represented by a colour, and introduced by way of a moodboard. The colour runs through all brand touchpoints, and is used to highlight imagery within the offset layout, with no two layouts the same. Typography remains as minimal as possible, aligned to the bottom of the page and lets the images do the talking. >>>

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