Etonbury Academy

[art direction, marketing, editorial design, branding]

Etonbury wanted to run a joint marketing campaign and brand exercise to improve their image with prospective families, and stand out from their competition (a new school built directly opposite them). Having risen in the ranks from a previously negative Ofsted grade, it was important that they challenged people's common perception of them. 

I adapted their brand guidelines with subtle changes; the addition of a new typeface and an extended blue palette. This lifted their look and feel considerably.

In order to generate interest and put bums on seats, this rolled out into a new prospectus - for which I art directed the photoshoot - social media marketing, and a welcome/welcome back pack for new and returning families post-lockdown.

The culmination of these elements resulted in increased school enquiries and applications for the next intake. 

Using Format