ISA wanted a fresh design for their members' magazine that has to display specific information in each issue. Not having strict visual identity guidelines meant that the only parameters were to consider article length and type. 


I created a system for displaying information neatly, concisely, but with added visual interest to make this a real page turner.


A wider, softer colour palette was introduced, as was a layout that displayed bold images, beautiful typography and offset elements.

Using Format