The Science of Typography

[editorial design, typography, copywriting]

This small book sought to act as a guide to

illustrate the main principles of good typography.

Inspired by vintage science textbooks, this theme was

used to not only create a visual fusion between the two subjects,

but also to draw comparisons between typography and science in

a way that hasn’t been done before; scientific laws and principles

were incorporated into the guide, subtly — for example the use of

TGAC for the classification of typography draws a parallel to the

classification of amino acids in DNA.

A carefully selected body of anatomical illustrations, coupled

with text formatting, successfully illustrates the principles of

typography using science. >>>