THE SCIENCE OF TYPOGRAPHY
editorial design, typography, copywriting
This small book sought to act as a guide to
illustrate the main principles of good typography.
Inspired by vintage science textbooks, this theme was
used to not only create a visual fusion between the two subjects,
but also to draw comparisons between typography and science in
a way that hasn’t been done before; scientific laws and principles
were incorporated into the guide, subtly — for example the use of
TGAC for the classification of typography draws a parallel to the
classification of amino acids in DNA.
A carefully selected body of anatomical illustrations, coupled
with text formatting, successfully illustrates the principles of
typography using science. >>>
